Hi, I’m Jordan —
a results-driven marketing professional specializing in creative campaigns, social media strategy, and brand storytelling that drives engagement and growth.
Herban Body Care
Email Marketing + E-Commerce Management
For Herban Body Care, I developed and implemented an email marketing strategy focused on customer segmentation and seasonal promotions. I designed branded email templates, produced product photography, and executed campaigns through Klaviyo to enhance engagement, automate performance tracking, and grow online sales.
Fresha
Student Marketing Consultant
Fresha is a global booking platform and marketplace that connects beauty and wellness professionals with clients.
As a Student Marketing Consultant, I partnered with the Operations Manager to audit the brand’s digital presence, analyze engagement and competitors, and present a strategic roadmap for growth.
Social Media Strategy & Competitive Analysis
Evaluated Fresha’s digital presence by analyzing engagement trends and benchmarking competitors in the beauty and wellness space.
Developed recommendations for consistent branding, content themes, and audience engagement strategies to strengthen market positioning and drive organic growth.
Print Advertising Strategies
Prepared a concept for a print advertising campaign informed by competitive analysis, highlighting clear branding, strategic placement, and compelling calls-to-action
SEO Strategy & Recommendations
Identified keyword opportunities, developed on-page optimization recommendations, and proposed strategies to improve search rankings and attract beauty and wellness professionals seeking booking solutions.
